In 1960, when designer Alexander Girard was asked to create the look and the space for La Fonda del Sol, the now-iconic Latin-American themed restaurant in New York City, he created a family of over 80 motifs — in each of them was a smiling sun, in bright, electric shades of fluorescent yellow, pink and orange. Girard wrapped the motifs in a typographic border that spelt the restaurant’s address, and used them liberally across the space — on the menu, on tortilla bags, matchbooks, paper napkins and even on the faucets in the washroom. The restaurant shut shop in 1971, but the objects and ephemera designed by Girard — which slowly found its way to exhibitions and auction houses — continue to resonate today. “The iconic sun has gone on to inspire many identities and designs worldwide to this day,” says Sarah Di Domenico, co-founder of Montreal and Los Angeles-based Wedge Studio. “I think that's because there's a universality to its charm and playfulness. It's very rooted in a place in time but still brings joy and feels fresh when you see it.”
Whether it’s Girard’s effervescent motifs of La Fonda del Sol, Yusaku Kamekura’s identity for the Tokyo 1964 Olympics, or Emory Douglas’ newspaper covers for The Black Panther Party — design history brims with examples of seminal pieces of work that feel just as powerful today as the day they were made. What is it about these works that lend them their enduring appeal? And more importantly, how do designers today create work that not only paddles through the sea of sameness around us, but leaves a mark on the visual culture of our times?
Today, the idea of creating long-lasting work can often be eclipsed by the need to churn out visual ‘content’, especially in an industry always riddled by rising and ebbing trends. With the surge of mediums and platforms, easy shareability and the warp-speed acceleration of trends that have designers constantly hooked on the idea of the “next new thing”, it’s easy for the swirling chaos to deflect the creative process.
"lasting" - Google News
May 02, 2023 at 03:46PM
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The Test of Time: How are designers creating long-lasting, impactful work? - It's Nice That
"lasting" - Google News
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