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Retiring VP of University Advancement Leaving Lasting Legacy - CSUSM NewsCenter

Baur never had aspirations of moving into a vice presidential role because she loved the work she was doing in communications. But when the opportunity emerged in November 2016 to serve in an interim capacity as vice president of University Advancement, it only took a week for her to realize how much she loved having an opportunity to work closely with donors and help them fulfill their goals of supporting CSUSM students and the university.

Six months later, Baur was named the permanent vice president. Among her notable accomplishments was guiding the university to the successful completion of its first comprehensive fundraising campaign. Dubbed Forward Together, the campaign raised $55 million to support the university’s commitment to preparing tomorrow’s leaders, building great communities and solving critical issues.

“The fundraising success at CSUSM under Cathy’s leadership has been extraordinary for a young university,” said Jack Raymond, past board chair of CSUSM’s Foundation Board, which played an integral role in the campaign. “It has surpassed many CSU institutions far older and larger. She established, and now leaves, a grand tradition of philanthropy at our university.

“Cathy is leaving a long-lasting legacy at Cal State San Marcos.”

CSUSM President Ellen Neufeldt echoed Raymond’s sentiments.

“From the moment I met Cathy when she picked me up from the airport during my first campus visit in the spring of 2019, I knew that she was deeply passionate about CSUSM,” Neufeldt said.

“We spent a lot of time in my early months at CSUSM traveling to events together, and I came to understand the key role that Cathy has played over the years in connecting our university to so many external friends and community partners. From university anniversary celebrations to the tremendous success of the Forward Together campaign, Giving Day and so much more, she should feel extremely proud to know her impact will be felt for years to come. Cathy has been a trusted adviser and colleague, and I wish her all the best as she embarks on her next great adventure. I have no doubt she will stay very busy, even in retirement!”

From the moment Baur arrived at CSUSM, she knew it would be the capstone to her career.

“It was an opportunity that was almost 20 years in the making to get to be part of the campus,” Baur said. “I knew that this was where and how I wanted to conclude my career because I felt so good about the mission.

“It’s been so wonderful to be part of something so positive and uplifting, to know in some little way your efforts have helped transform a life, a family, a region. Being part of CSUSM, you have that opportunity – and it is so rewarding.”

Beginning July 13, Baur will be succeeded on an interim basis by Tere Mendoza, who will step in as interim vice president of University Advancement. Mendoza is a California State University (CSU) retired annuitant with nearly two decades of experience in the CSU system, including time working as a senior adviser related to philanthropy for the CSU Office of the Chancellor. Previously, she also served in the roles of vice president of University Advancement at San Diego State and interim vice president of University Advancement at Cal Poly Pomona, CSU Fullerton and San Jose State.

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Retiring VP of University Advancement Leaving Lasting Legacy - CSUSM NewsCenter
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